Marketing strategy and lead generation
Positioning, offer design and acquisition plans for companies that need a steady flow of qualified enquiries.
- Market and competitor analysis
- Paid and organic acquisition planning
- Funnel and landing page review
Pilot Formula helps B2B and B2C businesses find customers, build a sales process that converts, and train their teams to run it on their own.
Request a consultationFour lines of work, sold as consulting projects, ongoing advisory or training programmes. Every engagement starts from the client’s numbers and ends with a team that can carry on without us.
Positioning, offer design and acquisition plans for companies that need a steady flow of qualified enquiries.
Design and improvement of the sales process, from first contact to signed contract.
Online and in-person courses on marketing and selling, for business owners, sales teams and professionals.
Monthly support for companies that want an outside view on marketing and sales decisions as they grow.
Our clients sell either to other companies or directly to consumers. The methods differ, so we keep them apart.
Service firms, agencies, consultancies and suppliers with longer sales cycles. We focus on account targeting, outreach, appointment setting and closing larger contracts.
Education providers, online businesses and consumer brands selling higher-value products and services. We focus on acquisition, conversion and the phone or video sales conversation.
Every project follows the same four steps, agreed in writing before work begins.
We review your current marketing, sales figures and team, and identify where results are being lost.
You receive a written plan with priorities, timelines, deliverables and fees.
We build or rework the assets and processes together with your team.
Your people are trained to run the system, with documentation they keep.
Tell us about your business and what you need. We reply to every enquiry within two business days.
Email
[email protected]
Office
Room 1804, 18/F, Office Plus
93-103 Wing Lok Street, Sheung Wan
Hong Kong
Pilot Formula Limited is a private company limited by shares, incorporated in Hong Kong under the Companies Ordinance (Cap. 622).